Bud Light drinkers in Tennessee and beyond are being offered a $15 rebate amid continued response to some criticism over the company's marketing strategy.
The offer posted on budlight.com states residents of Tennessee and over 30 other states can receive a $15 rebate if you purchase a 15-pack or larger case of Budweiser, Bud Light, Bud Select, or Budweiser Select.
The rebate is valid from May 17 through May 31 and will be paid via a digital prepaid card. Only one submission will be allowed per address.
You will need your receipt and product code (UPC) to upload no later than June 14. Customers will scan the QR code on promotional signs for the rebate at participating stores and then follow the prompts which will ask for some personal information.
Customers can also go HERE online.
The rebate comes as Bud Light sales have dropped significantly since the beer brand released its social media campaign featuring Dylan Mulvaney last month. Mulvaney, who shared a promotional video featuring a customized Bud Light can with her face on it, recently gained prominence for documenting her gender transition day-by-day on social media.
Bud Light was immediately criticized for the partnership, facing accusations of "going woke" and disregarding its consumer demographic. The backlash led to both a boycott of the brand supported by more than half of Americans and Bud Light's vice president of marketing, Alissa Heinerscheid, taking a leave of absence.