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Orange Juice Loses Popularity

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Americans are drinking less orange juice from decades past, according to Nielsen.


The data tracking firm says sales of orange juice last year hit the lowest level in 15 years. This is a dramatic change considering that for nearly five decades the general trend showed more and more Americans were drinking the citrus king.


According to Quartz, there are several reasons why this might be. One of them is that orange juice is more expensive, thanks in part to an insect-born disease called citrus greening that is reducing supply. Another is that Americans are not eating breakfast like they used to. 


Do you find yourself drinking less orange juice? If so, why?


 

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