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Beer Slogan Comes Up Flat with Consumers

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DALLAS, Texas -- A Dallas brewery thought it came up with a clever slogan, but its coming up flat with consumers.

The slogan, "Goes down easy" seems pretty simple. But when you consider the name of the beer, "Dallas Blonde" and the mascot on the label, a wide eyed doll, it has many men and women calling it sexist.

The owner of the Deep Ellum Brewery says he posted a picture online of the ad on the company's delivery truck. Then one political blog accuses the campaign of fueling what it calls "the acceptability of rape culture."

The brewer has apologized to anyone offended by the sexually suggestive slogan. It has now been removed from the truck.

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