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"Pimp City" Neighbors Nashville

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Employees compete to maximize performance, meet quotas, and rapidly evolve alongside technology. That may sound like expectations for a local sales position.

But it also applies to the illegal sex trade going on all across the country.

A new study from the Urban Institute in Washington shows we're just hours away from the most active sex trade market in the U.S.

Atlanta, Georgia.

Based on interviews with scores of pimps, prostitutes and law enforcement.... the sex trade totaled $975,000,000 in 2007.

That's closer to $1,000,000,000 with inflation.

Atlanta is far and away the leader, earning $290,000,000 off of selling sex.

And law enforcement worries it's growing even worse, with pimps taking advantage of the internet to recruit new prostitutes and customers.

More than half of the pimps surveyed say they use online advertising.

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