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Warning Against Giving Out Zip Code

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The next time a retailer asks you for your zip code when you check out, you might want to think twice.

A new investigation found that with just your name and zip code, retailers can easily find out your phone number, email address and home address, so they can send you lots of junk mail. They can, also, sell you address to other marketers.

Data companies can also use your zip code to figure out your spending patterns and predict what you will buy in the future.

You have no obligation to give out your zip code.

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