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The Lebanon-based restaurant chain already sells items like pancake and corn muffin mixes, cobbler filling and syrup in the stores attached to its restaurants and online.
But The Tennessean reports that the chain has signed a multiyear licensing agreement with John Morrell Food Group that will make those products available at grocery stores, mass merchandisers and other retail outlets.
Cracker Barrel has not yet said when those products will hit store shelves or how much revenue they expect the strategy to generate.
Analysts said the strategy is a low-risk way to increase brand awareness and revenues, as long as they don't overreach.
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Sunday, January 27 2013, 01:23 PM CST
Tennessee News
Tishomingo County voters OK beer, alcohol sales
May 22, 2013 23:38 GMT
IUKA, Miss. (AP) -- Tishomingo County is the latest Mississippi jurisdiction to legalize alcohol sales.
Voters approved the sale of liquor, wine and beer Tuesday, reports the Northeast Mississippi Daily Journal (http://bit.ly/13JCcix).
It wasn't clear referendums would pass until affidavit ballots were counted Wednesday.
With more than half Tishomingo County's voters casting ballots, legalizing alcohol passed by 42 votes, while legalizing beer and light wine passed by 73. The county borders Alabama and Tennessee.
Lawmakers legalized liquor at a proposed resort at the county's Bay Springs Lake in 2010, but it wasn't built.
Greene County voters legalized beer sales last year, while Corinth, New Albany and Senatobia have legalized alcohol sales under a 2012 law that allows cities to hold votes.
Mississippi has 13 remaining counties that allow no beer or alcohol sales.
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