Saving You Money
"Were you aware prices will drop drastically in the week before Christmas?" asks FOX17's Stacy Case.
"No I was not," says Natalie Thornburg of Nipper's Corner. "Honestly though I don't have time to go out shopping, so I do almost all my shopping online and have it shipped wherever we're going."
Thornburg isn't kidding. The only reason she's at the store? From bedding to Barbies, stores are slashing prices for week-of shoppers. Check this out: Rock Star Mickey had been nearly $50 the whole month of December. Retailers always cut prices the Saturday before Christmas, but since this year that critical retail Saturday falls on Christmas Eve, most stores did mark downs this past Saturday. If you're really last minute, there's still a viable option for you. Something known as e-gifts, which will have many people checking their inbox instead of under the tree Christmas morning. Buying an e-gift not only means you get to avoid the crowds, but there's also no need to wrap anything, and no shipping fees.
"That's cheating," says Lexa Herron. "Part of the fun is going to shops and places and boutiques and even browsing online and having it arrive on time I think."
While Herron won't be e-gifting, about 25% of holiday shoppers surveyed say they will. Revenues for virtual gifts will top $2 billion this year and jump to $3 billion next year. Digital retailers provide ways to send downloads via email. Apple's Itunes has a GIFT THIS tab, while Amazon has GIVE AS A GIFT buttons for MP3's and Kindle books. Netflix and Pandora also offer subscriptions as gifts. So, the bottom line this Christmas morning: Stockings may be lighter, but inboxes may be fuller. We'd like to know what you think about e-gifts. Go to Facebook.com/FOXNASHVILLE and post your comments.
Monday, December 19 2011, 10:44 PM CST
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