Snotty Salespeople Sell More
Updated: Tuesday, May 6 2014, 06:17 AM CDT
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Want to be a better salesperson?
Turns out you may want to start being snottier to your customers.
A new study shows staff can get people to pay more by making them uncomfortable.
The University of British Columbia says customers tend to buy stuff to try and fit in... but it doesn't work all the time.
You've got to be the right kind of snob in the right kind of store.
Rudeness won't payoff in the clothing section of a Wal-Mart.
This game plan only works with luxury brands.
And it's not a long-term strategy.
Repeated snotty service will diminish desire for products over time.