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Shutterfly's "Insensitive" Mistake

Updated: Thursday, May 15 2014, 08:10 AM CDT
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The photo-printing website, Shutterfly, is apologizing after sending a mass e-mail to users congratulating them on their "new arrivals."

The problem with the e-mail, not everyone who got the message is a new mom.

The accident caused a social media firestorm, many blasting the site for being insensitive.

Shutterfly sent out individual e-mails apologizing and they released a statement apologizing for any harm it may have caused.

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Shutterfly's "Insensitive" Mistake


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